About
Lead Product Designer specializing in business messaging monetization strategies at Meta, with a proven track record designing integrated ad-creation entry points across Messenger, Instagram, and Unified Inbox. Earlier experience spans multiple roles in UX and visual design at Autodesk and Extractable, with advanced education in design and psychology.
Work
San Francisco, California, US
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Summary
Leads design strategy and implementation for integrated Messaging Ad creation entry points across multiple business inboxes (Messenger, Unified Inbox, Instagram Pro Inbox), driving usability, awareness, and revenue.
Highlights
Projected design-driven revenue growth of up to $300M over five years through enhanced Messaging Ad workflows.
San Francisco, California, US
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Summary
Led UX design on Autodesk’s digital platforms, contributing to user flows, interface design, and cross-functional collaboration across product and engineering teams.
Highlights
Connected 10k+ employees to aggregated qualitative data tools to accelerate roadmapping timelines and improve project retrospectives.
Education
Skills
UX Research & Prototyping
user research, usability testing, heuristic evaluation, rapid prototyping, ethnography, contextual inquiry.
Design Tools & Techniques
Adobe Creative Suite, Sketch, Axure RP, wireframing, storyboarding, vector illustration.
User-Centered Design
design thinking, user experience, user interface design, user stories.
Technical Awareness
CSS, JavaScript, web design, machine learning.
Product Design Strategy
design strategy, interaction design, information architecture, visual design.